Disadvantages Of Mass Media - 1537 Words

Mass media is an extensive word used for all the forms of technology through which information can be disseminated. Mass media refers to the communication devices which are used to converse and interact with a large number of audiences in various ways and languages. It has become an inseparable part of our lives, be it the pictorial messages of the earlier times or the high technology media available today. Apart from entertainment, mass media also is an effective way of communication, spreading information, advertising, marketing, and in general, of expressing and sharing views, opinions, and ideas. In the contemporary times with the advent of the internet, the high technology mass media also known as new age media has come into†¦show more content†¦(Gilmore, 2012) We are all passive consumers to the content being fed to us through the mass media. Developed democracies like India have, of course, rightly identified the need for checks and balances to protect media pluralism and the rights of individuals—independent bodies such as competition authorities, and broadcasting authorities. Traditional media or old media includes print media such as newspapers, books, magazines, newsletters, etc. Other traditional media are the electronic media such as radio, television, and movies also known as broadcast media. Freedom of expression is the building block for an open and free society. For this, a free and uncensored media is essential in any society. During the era of emergency in 1970s, the traditional media faced commotion. But during the period of 1975 to 1978, the press was highly controlled and regulated in India. The present scenario has a very different tale to narrate, there is no such proclaimed emergency. But the question is, Are we being provided with a script or are they really news? Are the contents in their raw form or are they manufactured contents? With big companies having the remote in their hand, everything is under the carpet and they keep reshuffling the channel of ideas in our minds. Cottle (2003), claims that commercial television news is primarily a commodity enterprise run by market-oriented managers,Show MoreRelatedDisadvantages Of Mass Media1648 Words   |  7 Pagesonly in the things that he or she selects to eat and wear and live but in the things he or she choo ses to listen to and look at† ( Alderson, 354). The mass media that meet the demand to human’s entertainments such as movies, TV show, advertising, and newspaper. The media help human relax and connect to other people. There are many benefits of using media. For example, little baby can learn letters of the alphabet through YouTube channel or some educational computer app like â€Å"teach your monster to read†Read MoreThe Advantages and Disadvantages of Mass Media1011 Words   |  5 PagesThe Advantages and Disadvantages of Mass Media Mass media is one of the fastest medium of exchange of information which capture audience attention and interest, for example, television and radio is said to be the best Mass Media. A Mass Media to be effective must be accessible to the target audience and able to hold audience attention and interest. Therefore, this essay will discuss the advantages and disadvantages of Mass Media. The first advantage of mass media is peace and reconciliation.Read MoreAdvantages of mass media1332 Words   |  6 Pagesï » ¿Do the advantages of Mass Media outweigh the disadvantages? Mass media refers collectively to all the media technologies that are intended to reach a large audience via mass communication. There are various forms of mass media such as radio, television, movies, magazines, newspapers and the World Wide Web. Mass Media enjoys a very prominent role in our lives and thus, it is believed to influence our society. There are positive and negative effects of mass media on our society. This essay willRead MoreMedia Influence Mass Media795 Words   |  4 PagesMass Media and the Influence on America and Television By. Mozelle Jones HUMANITIES In real life, we are in Mass Media and we did not even know it. Everything from you learning to just leisure involvement. The cultural products that influence mass media and has taking part is Net Flix. It has made an impact on the movie business where television can be used to see movies and mass media. Television still has an impact on cultural meanings. It shows us the news, ads, and movies that changeRead MoreThe Impact Of Mass Media On Youth And Society1378 Words   |  6 PagesThe Impact of Mass Media on the Youth and Society Nowadays, the issue of mass media has caused much debate in the modern society, as well as mass media is becoming more important as a component that negatively affects the behavior of young people. There are many other factors, such as micro-environment, economic instability, the decline of moral values affecting children and young people and encourage them to commit unlawful acts. However, unlimited access to the Internet, mobile phone use in theRead MoreThe Effects Of Mass Media On Society861 Words   |  4 Pagesinformation? Mass media, including T.V, Radio stations, newspaper has taken over the minds of people in society. According to Glen Smith and Kathleen Searles, Most assumption are being based off of what they see and hear on the television, social networks and on the radio because its mainly one side stories or one bashing of individuals. People do not take the time to go in-depth about the situation being inaccurately displayed at times. Sociologist is beginning to reali ze the effect of mass media has onRead MoreAdvantages Of Using The Internet1214 Words   |  5 PagesWhat are some differences between the internet and more traditional media? What are some advantages and disadvantages of using the internet in advertising? Describe the main types of promotion used on the internet (both traditional and newer types). (20 points) Some differences between the internet and more traditional media is that internet offers the marketer ability to receive feedback and a more direct link to the consumer, as well as giving the marketer easier access to trends and competitionRead MoreThe Impact Of Mass Communication On Our Society1445 Words   |  6 PagesMass Communication is the study of how people receive information through what is known as Mass Media to a large crowd of the population at the same time. Or they can also say that Mass Communication is a process of which a person, group of people, or an organization send and receive messages through a channel of communication to a large of unknown and heterogeneous people and organizations. You can think of a large group of unknown and heterogeneous people as either the general public. The senderRead MoreMedia and the Criminal Justice System1533 Words   |  7 PagesMedia has a strong influence on today s society and the criminal justice system. Interaction with t he media continues to create problems in overcoming the racial disparities in this nation, due to crime that is committed by ethnic minorities in the media increasing racial stereotypes. Media also has a great influence and disadvantages regarding high profile criminal cases, affecting the way Americans view the criminal justice system. High exposure to the news and entertainment media has beenRead MoreCommunication Is Essential For Successful Organisations Essay1158 Words   |  5 Pagesbasis as it will convey much more meaning than over the phone or through email. However the disadvantage is that some people may feel more intimidated by this method and not feel they can share information very well. However if someone is very confident and confrontational it could cause some conflict. †¢ Cascade – advantage is that the information is shared at the same time and is up to date. Disadvantages - Information may come across in the wrong manner i.e. if too formal, or too lengthy so people